We have, over the years, come to assume that much of the advertising we are exposed to will be quite sophisticated. It will consist of all types of "hooks" to get us in the mood to purchase or consume a product. Yesterday I had to quickly run into Albertson's which is a big supermarket chain on my side of the country. I could not help but laugh, and shoot a photo, at their promotional sign for their fried chicken. This is just about as direct, and unsubtle, as you can get when it comes to promoting chicken. It is honest, that is for sure. If this sign does not up the demand for chicken then I do not know what will. Maybe the hardships out there are such that this is now very effective marketing -- cheap is good again. Thanks for stopping by, Steven L. Smith
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They should have drawn the chicken with four legs for a better ad.
LOL @Barbara - I was thinking the same thing ... either they need to say cheap chickens Monday or show a chicken with 4 legs. What were they thinking!!
Steven, I've got to say that "cheap" next to any kind of food doesn't seem like great marketing to me. But maybe it's working?
Seems to me what is working is quirky titles or slogans that catch the eye...that is what is working!
I liked the sign but if that Rooster had 4 legs...now that would have been funny...I didn't even think of that but Barbara put it in my head!
Coming to you from Texas,,,
Like the sign, I'd buy a cheap chicken.
As an aside, Charlie Bee has three meals a day there. He says it is best with the macaroni salad too.
I hear they run a special scrawny squirrel Saturdays?
Ewwwww, I don't think I'd buy either!
Boss, Albertson's called me to say Nutsy slipped that board in front of their store. But they are going to one-up Nutsy, as suggested by SUPER KATE who is always looking for good deals in this economy.
Tomorrow they will replace "chicken" with "Nutsy and Germ" as a twofer deal. heheh
Kate,
If there is humor in that the three of us in this office are missing it totally.
Is a twofer anything like a threepeat?
Only if you can stomach three servings of Nutsy.
Mr. Jay's show is produced by Lotsa Nuts! When you want a snack, eat lots of nuts! After all, you are what you eat.